Keep Safe
Neighbours looking out for neighbours. Three names on your block, one number that works at 2am, and a streetlight that gets reported when it goes dark.
Open Keep SafeAn AWEness Campaign for the City of Cape Town
Keep on
Keeping On.
A civic movement built on what Capetonians already do for each other — and a brand the City can grow behind for years.
One campaign. One brand. Many chapters. Keep Safe, Keep Clean and Keep Left launch first.
2 847 Capetonians already keeping on
Civic pride is infrastructure.
Capetonians are already doing this.
Nobody has given it a name.
The neighbour with the spare gate key. The uncle who sweeps two houses past his own. The WhatsApp group that finds a lost dog by 7am on a Sunday.
This city has never waited to be told to look after itself. What it has never had is one banner to do it under — and a City that visibly stands behind it.
Civic pride is the cheapest infrastructure this City will ever build. Keep on Keeping On is that banner: one movement residents learn to recognise, so each new chapter arrives already trusted.
Join the movement
One campaign. One brand. Many chapters.
Every campaign lives under one movement residents learn to recognise. Keep Safe, Keep Clean and Keep Left are launching first.
Keep Clean
A cleaner city, one Saturday at a time. Clean-ups, adopted stormwater drains, bin-day discipline. Small, visible, repeatable.
Open Keep Clean
Keep Left
Pavements, trails and roads, kinder by choice. Walk left, pass right — then the same habit on the road. The fix is free.
Open Keep LeftKeep Green and Keep Well are ready to add. Each new chapter arrives already trusted.
Capetonians already doing this
Three ordinary mornings, filmed on three ordinary streets. Nobody in it was asked to do anything they were not already doing.
Animated preview
What we are really asking of people
Nobody has ever felt proud of complying with a by-law. People feel proud of belonging to something.
From
Rules for residents to follow.
To
An identity residents want.
01
Three names on your block, one number that works at 2am, and a streetlight reported when it goes dark.
02
A Saturday morning clean-up, an adopted stormwater drain, and bin-day discipline. Small, visible, repeatable.
03
Walk left, pass right — on the promenade, up Lion's Head, along the Contour Path, and every pavement in between.
04
The same habit on the road: cruise left, pass right, wave the taxi in. Cape Town is an outdoor city that keeps colliding with itself.
05
Residents opt in by suburb and campaign, so you hear only about what is happening near you.
06
Keep on Keeping On gives Capetonians something to belong to — and the City the story of a city that looks after itself.
Already keeping on, suburb by suburb
This city has never waited to be told to look after itself. If your suburb is missing, be the one who puts it on the list.
Athlone
Atlantis
Bellville
Bo-Kaap
Fish Hoek
Gugulethu
Kalk Bay
Khayelitsha
Langa
Milnerton
Mitchells Plain
Muizenberg
Observatory
Rondebosch
Salt River
Sea Point
Somerset West
Strand
Table View
Woodstock
Join the movement
Opt in by suburb and campaign. You hear only about the chapters you picked, only when something is happening near you.
A permission-based channel. No newsletter you did not ask for. Leave whenever you like.
You're in.
You are in.
Keep on keeping on — the way this city always has.